EP 223: Why Being Yourself Grows Your Agency Faster.
EP 223 · October 21, 2026 · 00:37:04
with Lennard Steeman
Google Ads or Meta Ads? In this episode of Mountain Collective Podcast, I sit down with Lennard Steeman Ecomtrada.nl, a Google Ads specialist who built an e-commerce ad agency and went from white-label work to onboarding 16 clients in six weeks.
We start with the Tesla flip stunt and then get into how Google Ads captures existing demand while Meta Ads creates it. We also cover ad fatigue, shrinking attention spans and what it takes to stand out as an agency in a crowded market.
We also talk about AI and automation: why Leonard has automated roughly half his tasks, why you should start from a real problem instead of a cool tool, and whether Google can still compete with ChatGPT and Claude. We get into agentic checkouts and the future of webshops too.
If you run or want to start an agency, freelance, or work in marketing, this one is for you.
In this episode:
- Google Ads vs Meta Ads: demand capture vs demand creation
- Why Google Ads doesn’t suffer from ad fatigue the way Meta does
- Why people choose people, not agencies
- Scaling 100x: fast spike or slow build?
- How Leonard went from boredom in Aruba to running Google Ads across the Caribbean
- Fake it till you make it vs real expertise
- AI, automation and the “I can just build it myself” trap
- Will Google lose the AI race? Agentic checkouts and the future of e-commerce
- Authenticity, LinkedIn cold outreach and building real connections
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