Bill Ups - The Now Building

The brief

Billups wanted to show the industry what out-of-home looks like when it is measured like performance media. The stage: the Now Building at Outernet London, one of the most immersive screen environments in Europe.

Our role

• Creative direction
• Content design for large-format screens
• On-site production

The idea

Out-of-home is no longer a billboard you drive past. It is a room you walk into.

We built a sequence of full-wrap visuals that turned the keynote into an experience, translating data points about supplier purchasing, optimisation and production into scenes the audience could stand inside.

Read more

The full story is on the Billups blog.